Improving online sales needs to be a continuous process

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2022, 11:34 AM GMT+0

Make it easier for consumers to shop online by improving site navigation.   

To improve online sales, businesses need to continually adapt and respond to changing customer preferences. This could involve offering free shipping, discounts, improving customer service, providing social proof and more. Craft the brand's value proposition and use it as content on the homepage and product descriptions.   

To build consumer trust in buying online, encourage recent shoppers to leave reviews on the website. Blog content that's regularly optimised and supported by a brand-specific strategy can also help boost sales online. Further, brands could also offer free shipping, get back consumers that have abandoned their carts, cross or up-sell products to help online sales.   

To curb drop-offs at the checkout stage, provide a simple, fast and smooth checkout experience. Support that by providing customers alternative modes of making payments. 

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