Trimming and segmenting email lists to target only interested audiences can increase engagement, clicks and conversions.
Email marketing can be a powerful tool for higher conversions if businesses interact with their subscribers in a unique manner. Leveraging storytelling through newsletters is one such approach. A good story can not only engage but also help build a strong connection between consumers and the brand.
Gifts and contest giveaways can also get customers to act fast if the reward is appealing and relevant to them. Brands that instigate a fear of missing out (FOMO) might also see high conversions, especially among millennials.
Regardless of the approach, marketers should send out emails at the right time to get the most reach. Ideally, emails should be sent in the morning between 9 AM and 11 AM or later in the afternoon at 4 PM, when people are more likely to open their inboxes.
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[8 minute read]
