Businesses can use Google Shopping to build brand authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 31, 2022, 10:31 AM GMT+0

Companies can feature their products on Google Shopping alongside big name brands and boost brand trust. 

Google Shopping, powered by Google Merchant Center and Google Ads, allows retailers to feature their product listings, and is a discovery and purchase platform for consumers. Brands can also customise their product offerings to drive sales. 

Businesses may use Google Shopping to improve ROI as the interface is designed to boost conversions. It also gives marketers access to detailed consumer metrics provided by Google Shopping ads. Additionally, consumers using the platform are more likely to have greater purchasing intent. 

However, businesses must achieve feed mastery and pivot their bidding strategies when needed. With the granular data that the platform provides, brands can monitor and adapt these strategies as needed. 

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