Voice search is being used by half of all US consumers daily: Survey

New Ideas in MarketingEssential news for marketers, summarised by YouGov

November 08, 2022, 5:08 AM GMT+0

17% of the respondents use voice search for queries about the weather, 16% do so for “near me” searches.

A UpCity –Pollfish survey of 600 US consumers across all age groups has revealed that 50% of the respondents use voice search on a daily basis. More than half (58%) of the consumers aged between 25 and 34 years use voice search every day.

The report also notes that 17% of the respondents primarily use voice search to ask questions about the weather. At 16%, local “Near Me” searches follow weather-related queries.

64% of the respondents report using Android Phones over iPhones to conduct voice searches. Additionally, 90% of those users use voice search mainly in English.

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