The stresses of inflation coupled with supply chain disruptions push customers to shop earlier in the year.
The article states that year-end holiday sales account for most of a retail brand’s gross annual revenue. However, brands need to rethink their approach as economic concerns like inflation have shifted consumer patterns and values.
One strategy to boost revenue is to create a year-round online gift shopping category, that caters to customers who start shopping ahead of the holiday season. This offering also brings in long-term SEO benefits. To help mitigate consumers’ fear of inflation, segregate merchandise and highlight budget-friendly prices as well as free shipping.
Brands should also consider optimising their paid and organic search strategies to enhance their visibility while simultaneously facilitating wish-list sharing capabilities. Further, it helps to reduce omni-channel friction by expanding hybrid shopping opportunities and offerings.
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[3 minute read]