Google’s recent algorithm updates requires businesses to work harder to achieve a higher search page ranking.
Companies looking to drive more website traffic and gain more visibility on Google must conduct comprehensive site audits. These audits should evaluate the ‘Core Web Vitals’, search engine optimisation (SEO) performance, and site security score.
For better SEO, write long-form content that is relevant to readers, optimise and fix site URLs, and implement appropriate H1 title tags and meta descriptions. To boost site security, businesses should consider moving away from open-source CMS plugins and towards publishing platforms that offer round-the-clock support and a transparent network safeguard system.
To further improve search visibility and domain authority with Google, earn backlinks from other authoritative websites. This can be done by writing testimonials, participating in industry-relevant forums, and posting comprehensive long-form content.
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[17 minute read]
