A robust content marketing plan can bring in more leads, generate engagement, and prompt conversions.
Secure executive buy-in for content marketing with data. Use statistics to illustrate which digital channels might best connect with the organisation’s target audience. These channels could include social media platforms, podcasts, emails, SMS, website content, or all of the above.
Simultaneously, define who the target audience is in terms of demographics and psychographics. This insight allows businesses to determine what type of content needs to be focused on and the distribution channels that should be used.
It is also important to lay out the SEO strategies and tactics that will drive content discoverability across various platforms. Further, depending on the type of content, delivery platforms, and intended customer journey, decide if organic or paid marketing will deliver the best result.
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[15 minute read]
