According to an Incisiv survey, many brands feel ill-equipped to deal with digital retail challenges.
As per the survey only around two-thirds of respondents said they could effectively manage in-store orders and the variety of digital assets. Most respondents feel they are unprepared to face the complexities of digital retail.
Over the next 12 months, 81% of retailers expect increases in product returns, while 65% expect store-related digital orders to increase. As such, retailers are planning to boost the number of digital assets and online SKUs by 67% and 69%, respectively. Less than half of the retailers say they can manage product returns and SKU growth.
Additionally, more than two-thirds of retailers stated that current store fulfilment (39%) and personalisation platforms (40%) will not meet their needs. Over 40% feel that their product catalogue and content management systems will not meet their needs.
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[4 minute read]
