Create limited-edition Thanksgiving campaigns ahead of Black Friday to generate leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2022, 9:11 AM GMT+0

Businesses can leverage holiday shopping trends by boosting their ad campaigns and updating online catalogues. 

Ahead of Thanksgiving, businesses should take advantage of big shopping events like Black Friday and Cyber Monday to gain more customers. Businesses can A/B test different Thanksgiving marketing ideas and analyse which strategy might provide the best results. 
One Thanksgiving marketing strategy could be to send out personalised emails to customers to notify them about upcoming promotions or deals. This could include issuing Thanksgiving-themed promo codes, sales, discounts, content, and limited-edition products. Also consider preparing audiences for Black Friday and Cyber Monday with updated buyer’s guides and dedicated blogs. 
Other strategies include hosting giveaways or events like fundraisers for charities to drive engagement and traffic. Businesses that leverage e-commerce platforms for campaigns may see more success as online sales continue to boom in the post-COVID era. 

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