Experiment with different messages, offers, and channels to identify what works and what is preventing conversions.
Optimise a marketing funnel by defining the various stages of the funnel. The first stage is the awareness of the brand’s product or service, followed by interest, consideration, and the purchase of the same. The last stage is loyalty or advocacy, where converted customers might become brand advocates.
Once all the stages are clearly defined, set achievable conversion goals for each of the stages, using historical data and current circumstances. It is also important to identify potential bottlenecks at every stage of the marketing funnel.
These roadblocks could include lack of awareness, interest, consideration, or purchase. Further, by tracking and analysing the different tactics, brands can identify pain points and improve their ROI.
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[4 minute read]
