Consistently capitalise SEO titles to boost click-through rate and SERP ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 28, 2022, 9:29 AM GMT+0

Businesses should implement both SEO-friendly title tags and the sub-heading achieve better search rankings.  
When optimising the SEO title strategy, businesses need to research the appropriate focus keywords and use them in a way that is easy to read, concise, and doesn’t confuse readers with jargon. Ensure that these keywords are used in the title, meta description, subheadings, and content. 
While it is important to make titles descriptive, they could get cut short on the Search Engine Results Page (SERP) if they are too long or generic. Craft a title that is easy for readers to scan quickly as they scroll down a search page. Titles should also evoke an emotional response from readers. 
If the title is for a landing page or central blog post, consider adding the brand name. Further, all titles should be capitalised in a consistent format. 

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