Leverage YouTube’s algorithm to boost revenue and improve audience engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 30, 2022, 10:51 AM GMT+0

Brands can boost channel ranking on YouTube by improving video click-through-rates (CTR), watch time, and adding social proof. 

Companies that are new to YouTube, first need to define their channel’s goal which could include generating leads, monetisation through views, or affiliate pay-outs. Accordingly, brands should identify their niche and topics for videos. 
But before creating content, brands need to find the keywords to use, either by researching popular search terms to identify search intent or using a keyword planner. The videos themselves need to answer the questions people are searching for, while engaging audiences.  

Video uploads should ideally be a few hours before the target audience would likely view them, so the YouTube algorithm has time to index them. Once uploaded, consider cross-sharing videos to different channels like Instagram, TikTok, LinkedIn, and Facebook. This strategy can help maximise reach. 

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