76% of hoteliers attribute campaign success to a first-party data strategy: Study

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December 01, 2022, 10:57 AM GMT+0

Hoteliers are adopting these strategies because they improve both revenue and customer satisfaction levels.  
According to a survey by Sojern, 81% of hoteliers have seen a jump in revenue since adopting first-party data strategies. Of the hoteliers surveyed, 59% have already implemented such strategies, while another 75% who have not yet created a first-party data strategy, want to. 

Two-thirds of respondents find first-party data strategies to be a crucial step in the success of their campaign objective. Over half of the hotel executives (57%) say they have seen a rise in customer satisfaction since first-party data strategies were implemented. 
A further 68% of respondents say that these strategies helped reinforce customer relationships, while another 64% attribute improved brand value to them. Optimising campaign performance, strengthening consumer relationships, and boosting revenue are the primary drivers of implementing first-party data strategies. 

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