As cited in the article, 87% of shoppers begin their customer journey via digital channels, making them crucial to business success.
One digital marketing strategy that companies should consider is content marketing. A successful content marketing strategy needs to be put in place with clear goals, product positioning, buyer personas, and a plan of action.
Additionally, conduct SEO optimisation by conducting keyword research and incorporate shortlisted keywords into written content, image descriptions, and page URLs. Another channel to consider is email marketing, which should be streamlined through a service provider. Conduct A/B testing with different templates and formats to identify which version best engages audiences.
Companies can also generate leads through social media marketing by identifying their niche audiences and engaging them using the right content. Consider whether the goal is to grow brand awareness, increase community interactions, or increase sales.
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