Showcase niche industry expertise to optimise B2B marketing strategies in 2023

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 14, 2022, 6:46 AM GMT+0

Marketers need to strategise for B2B buying journeys that are becoming more complex and digitally driven. 

Companies looking to streamline their B2B efforts should consider investing in marketing automation. This not only simplifies buyer journeys but also helps nurture leads, engage customers, and efficiently guide them along the sales funnel. 
 
B2B marketers should also aim to showcase their expertise in the relevant niche. This allows companies to sell to a well-informed audience who knows exactly what they are looking for. One such audience group is millennials, who are gaining decision-making power within the B2B space. Companies can benefit from appealing to their needs.  
 
These B2B buyers are not just data-oriented, but also driven by emotion. Companies can address this by using case studies as a marketing medium to capitalise on both consumer traits.

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