Use paid ads on Twitter to optimise B2B marketing efforts and increase reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 15, 2022, 9:00 AM GMT+0

Marketing through Twitter can help drive bottom-of-the-funnel clicks to other apps, landing pages, and websites. 
Leverage Twitter for B2B marketing by using promoted ads to reach target customers. These ads can provide a high ROI and support multiple content formats allowing marketers to showcase products, services, and company culture. 
Further, improve reach and achieve long-term conversions with Follower Ads which provide brand visibility in the "Who to Follow" section and help curate and condense followers. Brands with a pre-established following should consider Trend Takeovers or Trend Takeovers+, which can provide visibility in target consumers’ trending sections. Additionally, consider using the Timeline Takeover feature to get onto users’ feeds. 

Further, Twitter Live can also be used to hyper-personalise and humanise brands. Companies can use Live to drive immediate conversations around certain topics.

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