Before launching a campaign, establish whether the goal is improving employee morale, enhancing the company reputation or driving sales.
In the initial stages of a positive marketing campaign, it is important to identify the target audience. Brands should understand their customers' needs and wants, and the type of message that will best resonate with them.
When it comes to choosing distribution channels for the campaign, companies will have ample choices. However, considering the target audience’s media consumption habits, the campaign budget, and the nature of the message, will help narrow down the options. Additionally, it is important to also consider seasonality, current events, and the time of day, when going live with a campaign.
Further, as it is a positive marketing campaign, highlight the positive aspects of the company, product, or service. To maximise the results, monitor and fine-tune the campaign as needed.