Small businesses must adopt digitisation and other trends in 2023 to succeed

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 19, 2022, 11:53 AM GMT+0

As cited in the article, over half (57%) of small business owners believe they need to improve their IT infrastructure. 
Although businesses are making progress in the adoption of digitisation and tech products, there is still room to improve business operations. One solution is to implement a dedicated SaaS tool to support and monitor projects. 
Another upcoming business trend is sustainable packaging and environmentally friendly business practices. Consider sourcing materials locally to reduce transport, use eco-friendly packaging, and encourage bulk purchases. Additionally, leverage immersive technologies like AR and VR to provide consumers a more engaging experience.  

According to the article, 80% of consumers feel that a positive experience is just as important as the product or service. Further, small businesses should also invest in co-working spaces and flexible work models, as they are gaining popularity.

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