The rights are currently with DirecTV satellite service and expire this season.
Bloomberg reported that the video streaming platform Youtube is close to signing a multiyear deal to stream the National Football League’s Sunday Ticket. The Alphabet Inc.-owned streamer has been in a bidding war with other giants like Amazon, Disney and Apple.
While the move to streaming can potentially increase audience numbers, it will impact DirecTV, which has used the service to attract customers since the 1990s. The report suggests that DirecTV is interested in retaining rights to broadcast in sports bars and other such locations.
The NFL has been looking to increase its reach by balancing between traditional broadcasters and newer streaming services. YouTube and NFL refused to comment on the reports.
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