Leverage value propositions to drive sales, guide customers through the sales funnel

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 22, 2022, 9:40 AM GMT+0

To create a successful value proposition, businesses need to identify and address potential customer needs. 

A value proposition should explain the product or service that the business provides and how it can solve the consumers’ problem. To effectively showcase the value, businesses must first understand their target audience in order to enter that market. 
Companies also need to take steps to stand apart from the competition. To do so, the value proposition should also elaborate on what makes the business unique. Once all these elements are considered, the value proposition can be crafted. Ideally, it should begin by explaining the problem or the solution.

Whatever the order, most of the weight should be reserved for the solution. Additionally, consider adding a concise positioning statement after the value proposition, and editing it for clarity. 

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