A well-planned digital marketing budget can help brands improve marketing strategies, tech stacks, and take more innovative steps.
Before outlining the budget, define reasonable goals for the year ahead. These goals could include increasing website conversion rates, gaining more unique monthly visitors, bolstering email subscriber numbers, and improving SEO rankings.
It is also important to prioritise the digital customer experience within the budget. Determine what customers need to see to make the final decision. Brands should go where their customers are by addressing their needs along the customer journey. This move may involve generating leads through paid ads or providing product or service details via the website.
Additionally, to make the most of the marketing budget, invest in the existing tech stacks to support organisational goals. It also helps to invest in owned media assets like websites, copies, white papers.
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