PR professionals should leverage popular content formats to drive engagement in 2023

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2022, 9:51 AM GMT+0

Looking at marketing trends can help PR professionals inform their campaigns, allocate resources, and improve communications in 2023.

In 2023 PR pros may need to shift their communication strategies to focus more on customer engagement. Potential strategies could include crafting newsletters, interactive surveys, direct email campaigns, and more engaging design projects.

Additionally, companies may start investing in solid copywriting assets. PR pros can approach this strategy by partnering with skilled writers and embedding them in the brand’s communication strategy. Short-form videos and increased usage of AI tools are emerging trends that draw customer attention and drive engagement.

Further, an increased emphasis on integrating internal and external communications might be necessary. By connecting PR with their internal communication teams, companies can propagate more consistent messages across all channels to their stakeholders and customers.

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