This is why AI-generated content needs a human touch

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2023, 3:30 PM GMT+0

Writing by numbers does not always resonate with the audience.

AI-generated content is set to take the marketing world by storm, but marketers need to humanise before they deploy any such content. This is because AI can’t often recognise nuances, and a human should always oversee the content to ensure it is correct.

Another thing that requires human attention is SEO created using AI. While AI can choose keywords, you still need a human to identify the “best words and phrases” to be embedded in the post. Marketers should use content marketing software along with AI to optimise content.

Adding images and videos can help humanise the content further. Peppering the content with appropriate videos and photos can make the posts more stimulating and human.

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