Businesses can use content generation AI tools to save costs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 23, 2023, 12:46 PM GMT+0

AI tools like ChatGPT, Lensa AI, and Jasper can help new businesses by circumventing the steep costs of traditional content creation. 

Launched in 2022, ChatGPT is now a popular, “generative dialogue AI application” that can be used by a wide range of industries. Its uses include content creation, customer service functions, and its ability to automate recruitment processes, for example. 
The AI image tool, Lensa AI, has also been seeing healthy sales in recent weeks. The tool not only provides standard photo editing applications, but also implements AI generated art. While the basic version is free to use, charges do apply for the AI imagery that can alter images. 

Jasper is another intuitive AI dialogue generation tool that can create blogs and product descriptions. However, businesses considering using AI should consider the steep learning curve, the lack of content accuracy, and the costs that come with it.

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