Brands can access several marketing formats and tools like text, images, videos, stories, and live streams to engage audiences.
Before running a Facebook marketing campaign, brands should identify their main objectives and their target audience demographics. Based on this information, plan the post content, which could include promotions, industry news, and behind-the-scenes pictures.
The content for the campaign posts should ideally align with the deliverables on the website. Once the formats are decided, brands should create a content calendar to outline optimal post timing and frequency based on audience activity.
Additionally, consider adding Facebook Pixel to their website to gather data. This data can enable retargeting and help the brand track conversions. To further optimise Facebook marketing campaigns, brands should conduct A/B testing to determine optimal placements and formats.
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