Use customer satisfaction surveys to make customers feel heard 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 30, 2023, 3:00 PM GMT+0

Businesses should automate the process of sending surveys via emails and get valuable consumer feedback.

Customer satisfaction surveys can not only provide valuable insight but can also help boost brand loyalty. Customers who see that their feedback has been acted on are more likely to be loyal to the brand.

Another way to make customers feel heard is to thank them, especially after making a purchase. Businesses can carry out this simple act via a message, an email, or a phone call. Additionally, it helps to streamline the compensation process when complaints arise. Consider putting a process in place for specific issues.

Further, it is equally important to have good customer service representatives to build relationships. As such, investing in training customer service personnel can equip them to deal with complaints in a friendly and professional way.

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