Assign repetitive, tedious work to AI, ensure the work holds up to ethical standards

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2023, 12:03 PM GMT+0

This article shares some Do's and Don'ts of using artificial intelligence (AI) in 2023. 

The author emphasises that while AI could learn and copy, it will not see similar success in understanding social cues and being original. Using AI to create video content is recommended. 

AI could help save time and energy involved in creating and editing content that doesn't feature people in videos. Companies must consider automating repetitive and tedious tasks using AI. This frees up humans to focus on originality and creativity. 

The author cautions against using AI to create original content. AI can be used to create mock-ups or drafts, and then iterate on them. Further, a complete, blind reliance on AI's work is not recommended. Ensure the output produced by an AI lives up to ethical standards, is consistent with copyright laws and company's guidelines and requirements. 

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