Improve site navigation by linking internally, creating site hierarchy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2023, 1:41 PM GMT+0

Great navigation impacts how users experience a website, and how search engines understand and rank a site. 

To improve site navigation, the planning for it must begin at the time of creating web pages. Begin by planning site pages into a sitemap. Use keyword research to understand what users could be most interested in. 

Next, create a site hierarchy or information architecture. This hierarchy will be central to creating navigation elements around it. This could include using navigation components that can help with forward and sideward navigation. 

The author also recommends linking to important pages globally, if relevant. However, ensure this doesn't clutter the interface. Explore internal linking to the most popular pages throughout the site. 

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