Use live shopping events to boost sales and provide value to consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov

March 10, 2023, 11:40 AM GMT+0

Sales from livestream ecommerce in the US are expected to reach $35 billion by 2024, the article cites.

Businesses looking to explore a live shopping event to boost sales, growth and profitability must choose the right platform. Marketers can choose from dedicated live stream platforms, host live shopping events on social media or host live events on Amazon.

The author recommends capitalising on special events, trends, seasons and holidays while planning live shopping events. Keep a track of trending topics and conversations that the target audience would be interested in.

A live shopping event could be supported by influencer marketing efforts but be strategic in choosing the influencer to go with. Do use the live shopping event to provide value to shoppers by sharing how-to tutorials, collaborating with a brand that offers complimentary products and more.

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