Optimise business websites for mobile to provide the best experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2023, 2:06 PM GMT+0

To provide the best experience on mobile devices, it is recommended to optimise the mobile version of a website. 

To optimise a site for mobile, use responsive design. Using responsive design allows a business to serve all versions of content. It is also easier and cleaner to maintain. 

The author suggests running a mobile usability test regularly and to monitor the site for errors. By doing this, businesses can keep an eye on any error spikes and see whether these correlate with development releases. 

Improve the readability of content that could be read on mobiles. Make use of bullet points, numbered lists, quotes, images and videos. 

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