Marketing personalisation can help drive conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2023, 1:25 PM GMT+0

To build relationships, loyalty with customers and to drive sales, leveraging marketing personalisation is recommended. 

Marketing personalisation involves using data to deliver unique experiences and enabling tailored interactions between customers and brands. The article shares that by leveraging marketing personalisation, brands could boost total revenue by 25%. 

To personalise, segment the email list and send relevant content based on where a subscriber is in their purchase journey. Deliver personalised product recommendations to improve customer engagement, conversion rate, and encourage repeat purchases. 

Marketers must also gather zero-party data that is useful in better understanding customers. For a greater degree of personalisation, use location-based marketing.

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