Hootsuite launches AI tool, OwlyWriter, to help social media marketers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2023, 7:01 AM GMT+0

The tool is currently in its beta version.

To make content-creation easy for social media marketers, Hootsuite has launched OwlyWriter - an AI tool. OwlyWriter can be used by social media marketers to generate social content ideas and draft ideas by leveraging GPT technology. 

Marketers can get started by filling in a few simple prompts. With the answers the tool receives, it can create captions for social channels. Further, a brand's blog post and article content can also be fed into the tool to generate social media posts. 

OwlyWriter will also be able to suggest celebratory content ideas around popular holidays. As of now, a beta version of the tool is available for a limited time. 

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