Air travel today has grown beyond transportation alone. In addition to providing an enjoyable flight, airlines must deliver a positive travel experience complete with a range of leisure and entertainment options. In order to draw in new customers and keep their current ones coming back, brands need to understand their potential consumer groups and find key learnings in competitor successes.
This whitepaper, using YouGov data, provides insights into:
- Airlines brands that are resonating most with consumer groups
- Attitudes and behaviors of different groups of frequent flyers
- Case studies of two popular airlines – Southwest and Emirates