YouGov’s Automotive Rankings highlight the best-performing organizations in the Automotive sector according to their overall brand health. This is the first in our global annual Automotive Rankings series. The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
Toyota tops YouGov’s 2021 Automotive Rankings in the US with an average index score of 36.2, securing its place as having the best overall brand health between the period of February 1st 2020 – January 31st, 2021.
Honda takes second place in YouGov’s 2021 Automotive Rankings, with a brand index score of 30.7. The American-based General Motors company, Chevrolet, rounds out the top three with a score of 22.4, with Ford (22.0) close behind in fourth and Subaru hot on its heels in fifth with a score of 21.7.
YouGov Automotive Rankings 2021 US
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The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the automotive sector around the globe.
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The brands in the YouGov Automotive Rankings 2021 were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between February 1st, 2020 to January 31st, 2021. The scores are representative of the general population of adults 18+.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.