Do What I Wish You'd Do, All Americans Say (Especially Conservative Midwestern Republicans)

Politics

05/18/2012

Americans Wait With Little Interest (Yet) For The Presidential Race To Heat Up

By Thom Riehle



(Week of 5/12/2012)  With President Obama’s announcement of support for gay marriage, the Presidential campaign roared into the headlines, but the contest has hardly begun to captivate Americans according to the latest Economist/YouGov poll.  Overall, barely one-in-three (35%) are following ... read more

05/17/2012

Personality Contest For President

By Thom Riehle



(Week of 5/12/2012) Presumptive Republican Presidential nominee Mitt Romney continues to trail incumbent President Barack Obama on many character-related measures in the current Economist/YouGov poll, but that personality gap may be narrowing overall as Romney establishes himself with voters.  Meanwhile, ... read more

Consumer

05/16/2012

Bud Light paces domestic light beers in reaching millennials

By Ted Marzilli



Springtime ad campaigns for domestic light beers in the US are registering significantly with millennials, but will that translate into long-awaited sales? Bud Light received the biggest perception boost over these past two months from this demo, likely from raising ... read more

05/15/2012

Young adults buzzing about celebrity iPhone ads

By Ted Marzilli



Apple has proven that celebrities go well with Siri. Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson coincide with an increase in consumer perception for the brand among 18-34 year olds in the US. The recent improvement ... read more

Life

05/10/2012

What is in your closet? 18% say most expensive item is $50 or less.

By YouGov Staff



Hardcore discount-store shoppers, coupon-mavens, skintight household budgets, or the realization that fancy clothes really do not make the man?  Whatever the cause, US clothing purchases are frequently quite frugal. Eighteen percent of Americans revealed that their most expensive clothing item ... read more

05/08/2012

Noise Pollution - Small Impact for Most Americans

By YouGov Staff



For those of us living in a city full of trucks, construction noise and thoughtless neighbors, it is almost unimaginable that for 40 percent of Americans, noise poliution is not a problem at all.  In fact only 5 percent of ... read more