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Economist/YouGov Poll
05/16/2012
The President's Same-Sex Marriage Position Could Help Him With His Base
By YouGov Staff
(Week of 5/12/2012) The President’s new support of same-sex marriage may have helped him with his base, without adding to the numbers who oppose him. Last week, only 32% in the Economist/YouGov Poll said they approved of the way the President was handling the issue of gay rights. This week, that percentage has jumped nine points—and now stands at 41%. The percentage disapproving of the President’s handling of this issue remains stable. The change has come mostly from groups that ... read more
Politics
05/16/2012
Americans Divided On Same-Sex Marriage, But Many Opponents Favor Civil Unions
By YouGov Staff
(Week of 5/12/2012) President Barack Obama’s new-found support of same-sex marriage changed the minds of few Americans on the question. Last week, 44% said they were in favor of legalizing same-sex marriage, and 46% opposed it; this week’s Economist/YouGov Poll ... read more
05/11/2012
Conference Committee On Keystone XL Pipeline Faces A Public That Is Supportive But Wary
By Thom Riehle
(Week of 5/5/2012) Major Congressional action this week centered on negotiations in a conference committee with members from the Senate and House aiming to iron out differences in the versions of the transportation bill passed by each chamber. A key ... read more
Consumer
05/15/2012
Young adults buzzing about celebrity iPhone ads
By Ted Marzilli
Apple has proven that celebrities go well with Siri. Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson coincide with an increase in consumer perception for the brand among 18-34 year olds in the US. The recent improvement ... read more
05/10/2012
Despite One Million Moms, J.C. Penny Index Score Rises with Mothers
By Ted Marzilli
Perhaps J.C. Penney should send a thank you note to conservative group One Million Moms each time they issue a statement complaining about the retail chain in the US. The protests of One Million Moms seem to coincide with positive ... read more
Life
05/10/2012
What is in your closet? 18% say most expensive item is $50 or less.
By Jenny Hall
Hardcore discount-store shoppers, coupon-mavens, skintight household budgets, or the realization that fancy clothes really do not make the man? Whatever the cause, US clothing purchases are frequently quite frugal. Eighteen percent of Americans revealed that their most expensive clothing item ... read more
05/08/2012
Noise Pollution - Small Impact for Most Americans
By YouGov Staff
For those of us living in a city full of trucks, construction noise and thoughtless neighbors, it is almost unimaginable that for 40 percent of Americans, noise poliution is not a problem at all. In fact only 5 percent of ... read more
more articles
05/11/2012
Role Reversal: Incumbent Is More Exciting, Inspiring And Challenger Is More Experienced, Effective
05/10/2012
Obama Approval on Gay Rights Since 2009
05/10/2012
The Veepstakes: Even GOP Voters Don't Know Some Major Contenders
05/10/2012
Presidential Race Tightens Again
05/10/2012
Support For Many Forms Of Deficit Cutting
05/09/2012
What If Every American Favored Same-Sex Marriage?
05/09/2012
Looking Ahead: Americans More Optimistic Than Pessimistic On U.S. Future Strength
05/09/2012
Chen And China: Uncertainty All Around
05/09/2012
Only 26% Take The President's Side In The Romney/Bin Laden Ad Controversy
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Model Politics
What If Every American Favored Same-Sex Marriage?
05/09/2012
Earlier I suggested that anyone writing about the electoral implications of Obama's support of gay marriage needed to think rigorously about some key questions. This is in ... read more
Racial Voting in 2012?
05/02/2012
After the 2008 presidential election, we published an article with evidence that Barack Obama’s margin of victory was reduced by racially intolerant voters. In particular, ... read more
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