Obama Approval At 43 Percent

Politics

Feb. 22, 2012

Romney’s Religion

By YouGov Staff



One fact nearly all Republican primary voters know is that former Massachusetts Governor Mitt Romney is a Mormon. 83% of GOP voters in the latest Economist/YouGov Poll (Week of 2/11/2012) say he is. By contrast, less than half of Republican voters know that ... read more

Feb. 21, 2012

Gop Satisfaction Levels Up Again As Conservative Santorum Rises

By YouGov Staff



GOP voters’ level of satisfaction with their choices this year has risen and fallen, as the fortunes of conservative candidates rise and those of former Massachusetts Governor Mitt Romney have slipped. Three weeks ago, after former House Speaker Newt Gingrich’s victory in the ... read more

Consumer

Feb. 22, 2012

Women really do Succumb to Axe

By Ted Marzilli



Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US targeting both sexes, Anarchy. In early January, men and women had relatively equal perceptions of the Axe brand. ... read more

Feb. 16, 2012

Super Bowl Advertisers Ten Days On

By Ted Marzilli



Doritos, Chevrolet, Bud Light and Budweiser have seen the greatest increase in consumer perception amongst Super Bowl advertisers in the ten days since the big game. Chevrolet’s enigmatic and controversial Clint Eastwood ad, “Made in Detroit", seems to have helped ... read more

Life

Feb. 22, 2012

Juggling the work/life balance

By Kate Davies



Women in the 21st century could be forgiven for sometimes thinking they’ve been given a pretty rough deal. Balancing work pressures and family pressures is hard enough for anyone, but the ongoing debate about whether or not women can – ... read more

Feb. 17, 2012

Greed is Bad

By YouGov Staff



 “Greed is good. Greed works.” Gordon Gekko, hero of the 1987 movie Wall Street, was the unabashed proponent of wealth and capitalism.  For Gekko money was all, and lunch was for wimps. Fast forward twenty-five years through one of the ... read more