President Obama may be gaining something as the Republicans battle for their party’s presidential nomination. His approval rating in this week’s Economist/YouGov Poll (Week of 2/11/2012) is still below 50%, but he still leads all the GOP candidates in hypothetical fall horseraces. This week, 43% say they approve of the way the President is handling his job; 47% disapprove. Still, Mr. Obama leads former Massachusetts Governor Mitt Romney by five points if they became the nominees; he leads former Pennsylvania Senator Rick Santorum by seven, Texas ... read more
One fact nearly all Republican primary voters know is that former Massachusetts Governor Mitt Romney is a Mormon. 83% of GOP voters in the latest Economist/YouGov Poll (Week of 2/11/2012) say he is. By contrast, less than half of Republican voters know that ... read more
GOP voters’ level of satisfaction with their choices this year has risen and fallen, as the fortunes of conservative candidates rise and those of former Massachusetts Governor Mitt Romney have slipped. Three weeks ago, after former House Speaker Newt Gingrich’s victory in the ... read more
Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US targeting both sexes, Anarchy. In early January, men and women had relatively equal perceptions of the Axe brand. ... read more
Doritos, Chevrolet, Bud Light and Budweiser have seen the greatest increase in consumer perception amongst Super Bowl advertisers in the ten days since the big game. Chevrolet’s enigmatic and controversial Clint Eastwood ad, “Made in Detroit", seems to have helped ... read more
Women in the 21st century could be forgiven for sometimes thinking they’ve been given a pretty rough deal. Balancing work pressures and family pressures is hard enough for anyone, but the ongoing debate about whether or not women can – ... read more
“Greed is good. Greed works.” Gordon Gekko, hero of the 1987 movie Wall Street, was the unabashed proponent of wealth and capitalism. For Gekko money was all, and lunch was for wimps. Fast forward twenty-five years through one of the ... read more
Rick Santorum’s meteoric rise in the national polls following his surprise February 7th wins in Minnesota, Missouri and Missouri naturally begs the question, “Where did ... read more
Did the the contraception contretemps hurt Obama's standing among Catholic voters? Despite endless speculation about this, evidence has been in short supply. With some newly ... read more