Retail analyst Robin Lewis may have rained on Abercrombie & Fitch’s parade with its prized 18 – 34 demographic in the US. Ever since Lewis’ comment to Business Insider saying that CEO Mike Jeffries “doesn’t want larger people shopping in his store, he wants thin and beautiful people” became widely ...
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71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend scores for the first half of May, but strangely not with her own age group. Scores for 18 – 34 year olds made a significant leap over that time while the 50+ demographic saw Recommend ...
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You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one best perceived brand by US mothers is currently Craftsman with the number five brand being Black & Decker. “Home repair and maintenance has not been the ...
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With summer blockbuster season opening this weekend with “Iron Man 3,” you may feel that you’ve already seen the best scenes in the movie. You’re not alone. Half of all Americans (49%) feel that movie trailers these days give away too many of a movie’s best scenes, with a full ...
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With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satisfaction levels as perceived by consumers who have made leisure trips at least twice this past year. Tripadvisor, primarily a search and ratings service, scored the best combined perceived value and satisfaction among the ...
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Reviving a 15-year-old jingle for its new spring home improvement ad campaign and testing new mobile ads that change with the weather has possibly proven quite beneficial to Ace Hardware: the chain recently inched ahead of Home Depot in homeowner perception. Ace’s new campaign, launched around the third week of ...
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Boomers may need to make room for younger shoppers at Walmart. The 35 – 49 age demographic has surpassed adults 50+ in making Walmart their primary purchase consideration in retail stores. This age group took the lead in purchase consideration for Walmart in early March and has held the lead ...
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Millennials, representing 85 to 90 million buyers, are a key consumer target for US car manufacturers, but which brands are possibly wooing them into the showrooms the most these days? Toyota is the car brand with the most purchase consideration by millennials in the new vehicle market. Not only does ...
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McDonald’s newly introduced McWrap may be helping to boost the company’s perception with “healthy” US fast food eaters to levels approaching those of Panera Bread and Wendy’s, according to YouGov BrandIndex, the only daily brand consumer perception research service. Subway leads its peers in perception among this group of consumers, ...
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Dueling US chip brands have encountered different fates with their new campaigns in the first quarter of this year. Lay’s recent campaign inviting fans to vote for a new permanent flavor to its line-up, has barely budged consumer ad awareness, while Doritos has leveraged the Super Bowl and its joint-promotion ...
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