Latest findings in Consumer

Colgate’s consumer perception reached a 14-month low a little over a week after Bloomberg News revealed their Total toothpaste contains triclosan, which has been linked to cancer-cell growth and disrupted development in animals. Since the August 11th story, Colgate lost two-thirds of its YouGov BrandIndex Buzz score, which asks respondents: ...
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Journalist Ryan Block’s highly viral recording of his tangle with an aggressive Comcast service rep has helped bring the cable company to its lowest consumer perception levels in two and a half years. This long-time low point of consumer perception has come at an inopportune time: the Justice Department and ...
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Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americans. The Human Right Campaign gave Costco a score of 90 out of a possible 100 points in its most recent Corporate Equality Index Rating, an assessment of ...
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Since the third week of February, Budweiser has seen a distinct uptick in two important sales-related metrics, following closely behind the brand’s annual Super Bowl ad campaign. Both of these sales-related findings represent highs for the year and reflect steady increases over the last four months. Using BrandIndex’s purchase consideration ...
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In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highest in many key consumer perception metrics against rivals except when it comes to sheer brand awareness. Restaurants.com is the awareness leader in the online dining reservation category by a wide margin. ...
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