Latest findings in Consumer

Burger King is undergoing what seems to be a backlash for its August 26th announcement that it is buying Canadian-based donut/coffee chain Tim Hortons for $11 billion. It has been widely reported that Burger King would move its headquarters to Canada, thereby saving millions in U.S. taxes.The Miami-based burger chain ...
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Colgate’s consumer perception reached a 14-month low a little over a week after Bloomberg News revealed their Total toothpaste contains triclosan, which has been linked to cancer-cell growth and disrupted development in animals. Since the August 11th story, Colgate lost two-thirds of its YouGov BrandIndex Buzz score, which asks respondents: ...
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