Latest findings in Consumer

Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years, Samsung’s aggressive counter-campaign and product news appear to have sent its scores climbing in Apple’s place. YouGov BrandIndex measured iPhone and Samsung with its Buzz score, which asks respondents "If ...
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While men have led the rapid drop in consumer perception of the NFL in the wake of the Ray Rice and Adrian Peterson controversies, women have shown early recovery trends since this past weekend. However, for both genders, the numbers are still deeply negative. To measure consumer perception, YouGov BrandIndex ...
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