Latest findings in Consumer

Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americans. The Human Right Campaign gave Costco a score of 90 out of a possible 100 points in its most recent Corporate Equality Index Rating, an assessment of ...
Read more...

Since the third week of February, Budweiser has seen a distinct uptick in two important sales-related metrics, following closely behind the brand’s annual Super Bowl ad campaign. Both of these sales-related findings represent highs for the year and reflect steady increases over the last four months. Using BrandIndex’s purchase consideration ...
Read more...

In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highest in many key consumer perception metrics against rivals except when it comes to sheer brand awareness. Restaurants.com is the awareness leader in the online dining reservation category by a wide margin. ...
Read more...

E*Trade’s six-week-old campaign touting the financially-savvy “Type E” customer has drawn increasingly positive buzz and ad awareness, although it has yet to move consumer purchase consideration. After dropping its long-running talking baby campaign, E*Trade shifted gears into perhaps less frivolous territory, even tapping actor Kevin Spacey for one spot. All ...
Read more...

Become a YouGov Panelist!