Latest findings in Omnibus Research

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.  Trust in advertising is very much dependent on education.  ...
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“It was a bright cold day in April, and the clocks were striking thirteen” – Thus starts George Orwell’s dystopian novel, 1984, set 30 years ago this April. Orwell’s work tackles issues still relevent today, from the dangers of a totalitarian state and concerns around surveillance, to rebellion against a ...
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The SAT is a standardized test for most college admissions in the United States. According to the most recent YouGov Omnibus research only 37% of Americans agree that the SAT should be required for college admissions. The SAT exam is designed to assess critical reading, mathematical reasoning, and writing. Nearly ...
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More than 5 million Americans suffer from Alzheimer’s disease today, making it the most common form of dementia – 47% say it attracts less financial support than other diseases because it generally affects older people. 51% of Americans who know someone with the disease agree.   Currently, Alzheimer’s lags behind ...
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As cannabis joints, confectionary and foodstuffs stock the shelves in Colorado’s now-legalized marijuana stores, the new rules opening cannabis for business in the state are supported by 47% of Americans and opposed by 32%. There is more tentative support for US-wide legalization of cannabis, with 42% of Americans indicating it ...
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