Latest findings in Omnibus Research

How well do marketers and PR experts understand the two largest generational markets? Representing more than 158 million people combined (approximately half of the US population), Boomers and Millennials have been picked over, dissected and analyzed by marketers and researchers eager to access a larger share of their respective wallets. ...
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There is overwhelming support in America for legislation that would require policemen to wear cameras with 72% supporting the legislation.   Why such an overwhelming desire for more transparency? Two thirds (66%) of Americans think that police brutality described as “the use of excessive force, usually physical, but potentially in ...
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The short-term rental site, Airbnb, has been waging a legal battle with the New York attorney general at the same time as waging a promotional “hearts and mind” campaign for the support of New York City residents. While the site is not illegal, many Airbnb rentals fall foul of New ...
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July 11th marks the 100th anniversary of American baseball player Babe Ruth’s baseball debut. Although a lot has changed since Babe Ruth’s Major League Baseball debut, nearly 3 out of 5 Americans (58%) claim to be a fan of the sport often referred to as “America’s National Pastime.” Nearly 7 ...
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