Our Panel


YouGov operates an online panel of over 6 million panellists across 38 countries covering the UK, USA, Europe, the Nordics, the Middle East and Asia Pacific. These represent all ages, socio-economic groups and other demographic types which allows us to create nationally representative online  samples and access hard to reach groups, both consumer and professional. Our US panel has 2 million respondents.

Watch our video below to find out more what it means to be a YouGov panelist:

Giving clients confidence upfront

Because our panel is pre-screened we can identify the number of people who meet certain criteria. This means you will know the likely number of respondents available before committing any budget to a project.

Faster turnaround

A pre-screened panel significantly speeds up the research process and makes quick turnaround projects possible. We don't need to go out looking for respondents - we already have them on tap. This means we can significantly reduce the time and costs associated with free sourcing respondents.

In short, our panel is a powerful tool which we put at our clients disposal to ensure speed, robustness and cost effectiveness.