YouGov operates an online panel of over 17 million panellists across 50 markets, covering the UK, USA, Europe, the Nordics, the Middle East and Asia Pacific. These represent all ages, socio-economic groups and other demographic types which allows us to create nationally representative online samples and access hard to reach groups, both consumer and professional. Our US panel has 2 million respondents.
Watch our video below to find out more what it means to be a YouGov panelist:
Because our panel is pre-screened we can identify the number of people who meet certain criteria. This means you will know the likely number of respondents available before committing any budget to a project.
A pre-screened panel significantly speeds up the research process and makes quick turnaround projects possible. We don't need to go out looking for respondents - we already have them on tap. This means we can significantly reduce the time and costs associated with free sourcing respondents.
In short, our panel is a powerful tool which we put at our clients disposal to ensure speed, robustness and cost effectiveness.