YouGov | What the world thinks

YouGov continuously collects opinions from across the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members

million members

Our highly-engaged global community, with 2 million members in the US, interacts with us daily on the web and mobile apps.

1000s organizations trust us

organizations trust us

The media, non-profits and companies come to us to find out what the world thinks.

Millions of topics

of topics

Continuously collecting consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Whether you are interested in America’s favorite TV shows, Australia’s most loved brands or what Singaporeans and Swedes think about artificial intelligence, you can find out with YouGov.

YouGov America

Vice President Harris is seen as a strong leader – though Republicans see her as too powerful

Would you support or oppose requiring technology/social media companies to pay publishers for news content? Plus, Joe Biden and COVID-19 vaccines

The Economist / YouGov polls

Yahoo News / YouGov polls

Is America’s biggest problem political division?

Who do you think should lead the Republican Party?

Congress’ COVID-19 relief package is incredibly popular

Which social groups are things going to get better and worse for over the next few years?

What do you think about the COVID-19 vaccine rollout?

Can President Biden unite the country?

As CPAC begins, how important is cancel culture in America today?

Worry about COVID-19 infection drives desire for the vaccine

Joe Biden favorability

Direction of the United States

Kamala Harris favorability

Viewers show some love for “The Father”

Going to the movies: A look at how consumers feel in three global markets

Tech is changing fast. Who feels left behind?

Global data: Most consumers would prefer to repair broken tech, rather than replace it

Support erodes for “Black Lives Matter” slogan

America’s Governor no longer: Andrew Cuomo’s ratings have plummeted over the last year

Ted Cruz favorability rating takes a hit among Republicans after he left Texas for Cancún

Last week’s winter storms remind Americans they might not be prepared for the next one

One year later: Americans are still following news about the coronavirus closely

One year and 500,000 deaths later: Democrats remain the most worried about COVID-19

Most Americans believe climate change played a role in Texas winter storm

“Blithe Spirit” trailer has the last laugh

A different vaccine anxiety: wondering when a wanted injection will come

The aftermath of acquittal: what Americans think about the decision not to convict Donald Trump

What are Americans giving up for Lent 2021?

The home for public opinion