Normcore
'Normcore'? Most of us already were
Normcore may be the latest 'trend' to emerge from the epicenters of coastal cool, but this time they're only catching up to everyone else
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Terror threat
Al-Qaeda & White Supremacists
Most people think that Al-Qaeda poses a bigger threat to Americans than white su...
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Economy
Americans still see a sluggish economy
Americans are still skeptical of claims that the economy is improving
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Reputation Audit
Reputation Audit: Jeb Bush
Jeb Bush might be the top pick for the GOP establishment, but he isn't viewed as...
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Race and politics
Is opposition to Obama motivated by race?
Democrats tend to think that the furious opposition to President Obama is a reac...
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Political Dynasties
Too much power for one family
Politicians from powerful dynasties may be more experienced, but half of America...
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Inequality
Americans: Equality more important than wealth
Americans tend to say that it is better to be more equal, but potentially poorer...
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Cuba
Americans favor end to Cuba sanctions
Most Americans want to end sanctions on Cuba, but few are under any illusions th...
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Taxes
It's Tax Day!
Most Americans expect to receive a tax refund this year, and are more upset by p...
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Obamacare
Still divisive, still disliked
The country is still highly divided over Obamacare, with many wanting to repeal ...
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Customer Service
Is it OK to have someone fired for poor service?
One-third of Americans say that it's acceptable to try and have someone fired fo...
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Government Spending
Earmark spending: It's only pork if it's going elsewhere
Americans tend to think that most members of Congress direct too much federal sp...
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Rand Paul
Reputation Audit: Rand Paul
Rand Paul is popular among independents, and he is viewed as more honest than ma...
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LATEST FINDINGS
To be or not to be…Shakespeare's 450th birthday
450 years since the birth of William Shakespeare, more than half of Americans surveyed (53%) think Shakespeare is one of the greatest playwr...
Teen clothing: Spring Roundup
Teen retailers are far behind their general competitors in both parents’ value perception and purchase consideration.
Of that struggli...
Americans Spring into their favorite season
Springtime is the nation’s most-loved season of the year, and now that it's sprung, Americans are most looking forward to the warmer weather...
Truth in advertising: 50% don't trust what they see, read and hear
Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements. 44% think that advertiseme...
Taco Bell and McDonald's breakfast wars are raging
The breakfast war is raging and it looks like Taco Bell is winning the opening battle for consumer perception battle over McDonald’s.
McDona...
No summer getaway for four in ten Americans
As summer approaches, will Americans opt for a vacation or staycation? While 80% of Americans who plan on taking a trip this summer say they...
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Americans still see a sluggish economy
Americans are still skeptical of claims that the economy is improving Several times in the last few years, as the Economist/YouGov Poll took...
Reputation Audit: Jeb Bush
Jeb Bush might be a top pick for the GOP establishment, but he doesn't enthuse the Republican base - and the Bush name could be a liability ...
It's Tax Day!
Most Americans expect to receive a tax refund this year, and are more upset by people who don't pay their fair share than the amount of taxe...
Obamacare: Still divisive, still disliked
The country is still highly divided over Obamacare, with many wanting to repeal it even as half of Democrats want to expand the law The Affo...