YouGov | What the world thinks

YouGov continuously collects opinions from across the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members

million members

Our highly-engaged global community, with 2 million members in the US, interacts with us daily on the web and mobile apps.

1000s organizations trust us

organizations trust us

The media, non-profits and companies come to us to find out what the world thinks.

Millions of topics

of topics

Continuously collecting consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Whether you are interested in America’s favorite TV shows, Australia’s most loved brands or what Singaporeans and Swedes think about artificial intelligence, you can find out with YouGov.

Post-election, who believes the US is on the right track?

Do you approve of Mitch McConnell?

What should Trump do next?

When do you think life will be back to how it was before COVID?

What are your holiday shopping plans?

million members

organizations trust us

of topics