YouGov | What the world thinks

YouGov continuously collects opinions from across the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members

million members

Our highly-engaged global community, with 2 million members in the US, interacts with us daily on the web and mobile apps.

1000s organizations trust us

organizations trust us

The media, non-profits and companies come to us to find out what the world thinks.

Millions of topics

of topics

Continuously collecting consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Whether you are interested in America’s favorite TV shows, Australia’s most loved brands or what Singaporeans and Swedes think about artificial intelligence, you can find out with YouGov.

YouGov America

Biden’s positive approval rating holds in a country divided

Do you think Bigfoot, the ape-like creature also known as Sasquatch, is real or fake? Plus, values and describing yourself

The Economist / YouGov polls

Yahoo News / YouGov polls

Is it time to end mask mandates?

Is America’s biggest problem political division?

Ted Cruz favorability rating starts to recover among Republicans after his Mexico trip

This is America’s favorite cheese

What do you think about the COVID-19 vaccine rollout?

Can President Biden unite the country?

Vaccine acceptance is rising in America

COVID-19 pandemic has had a particularly negative impact on mothers’ mental health

Joe Biden favorability

Direction of the United States

Kamala Harris favorability

“Chaos Walking” has the most effective trailer this week

Global study: Which types of ads do people trust?

The ten charts which show how American consumers have changed during the pandemic

A closer look at the Twitch audience

Most men use hand soap or body wash to clean their face

Americans want the United States to be involved globally

Eight in ten Americans have heard about sexual harassment allegations against Andrew Cuomo

A quarter of Americans think the US response to COVID-19 has been better than most other countries’

The rise of sports streaming: Where is it most popular?

What is America’s favorite (and least favorite) month?

Viewers show some love for “The Father”

Why are Americans refusing to get vaccinated?

Going to the movies: A look at how consumers feel in three global markets

Vice President Harris is seen as a strong leader – though Republicans see her as too powerful

Congress’ COVID-19 relief package is incredibly popular

The home for public opinion