YouGov is a global public opinion and data company
What the world thinks
The home for public opinion
YouGov continuously collects opinions from across the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.
6 million members
million members
Our highly-engaged global community, with 2 million members in the US, interacts with us daily on the web and mobile apps.
1000s organizations trust us
organizations trust us
The media, non-profits and companies come to us to find out what the world thinks.
Millions of topics
of topics
Continuously collecting consumer opinions on everything from the popularity of brands to political trends.
Trusted & innovative
The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.
# 1
“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”
“Outperformed all others. By a lot… clearly stood ahead of the pack.”
“No political party can really claim to have won the U.K. election, but one company can - YouGov.”
“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”
“YouGov was startlingly effective... Their model worked astoundingly well.”
“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”
Collecting opinions, globally
Whether you are interested in America’s favorite TV shows, Australia’s most loved brands or what Singaporeans and Swedes think about artificial intelligence, you can find out with YouGov.