YouGov | What the world thinks

YouGov continuously collects opinions from across the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members

million members

Our highly-engaged global community, with 2 million members in the US, interacts with us daily on the web and mobile apps.

1000s organizations trust us

organizations trust us

The media, non-profits and companies come to us to find out what the world thinks.

Millions of topics

of topics

Continuously collecting consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

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“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Whether you are interested in America’s favorite TV shows, Australia’s most loved brands or what Singaporeans and Swedes think about artificial intelligence, you can find out with YouGov.

YouGov America

Americans want the United States to be involved globally

Which, if any, of the following is your favorite kind of cheese? Plus, mask mandates and productivity

The Economist / YouGov polls

Yahoo News / YouGov polls

Is it time to end mask mandates?

Is America’s biggest problem political division?

A quarter of Americans think the US response to COVID-19 has been better than most other countries’

Why are Americans refusing to get vaccinated?

What do you think about the COVID-19 vaccine rollout?

Can President Biden unite the country?

Most men use hand soap or body wash to clean their face

What is America’s favorite (and least favorite) month?

Joe Biden favorability

Direction of the United States

Kamala Harris favorability

Eight in ten Americans have heard about sexual harassment allegations against Andrew Cuomo

The rise of sports streaming: Where is it most popular?

Viewers show some love for “The Father”

Going to the movies: A look at how consumers feel in three global markets

Vice President Harris is seen as a strong leader – though Republicans see her as too powerful

Congress’ COVID-19 relief package is incredibly popular

Which social groups are things going to get better and worse for over the next few years?

As CPAC begins, how important is cancel culture in America today?

Worry about COVID-19 infection drives desire for the vaccine

Tech is changing fast. Who feels left behind?

Global data: Most consumers would prefer to repair broken tech, rather than replace it

Support erodes for “Black Lives Matter” slogan

America’s Governor no longer: Andrew Cuomo’s ratings have plummeted over the last year

Ted Cruz favorability rating takes a hit among Republicans after he left Texas for Cancún

Last week’s winter storms remind Americans they might not be prepared for the next one

The home for public opinion