Website Terms & Conditions of Use 

Last updated: 19.10.2022

These Terms and Conditions of Use (“Terms”) set out the rules for using this website and all associated sites linked to our sites (collectively, “our sites”) and our relationship with you as you interact with the services on our sites. 

Who we are and how to contact us 

This site is owned and operated by a YouGov plc group company (“we, us, our”). YouGov plc is a company registered in England and Wales with company number 03607311 whose registered office is at 50 Featherstone Street, London, EC1Y 8RT, United Kingdom . 

By using our site you accept these Terms 

We require all visitors to our sites adhere to these Terms. By using our sites, you acknowledge and confirm that you accept these Terms and that you agree to comply with them at all times while using our sites.  

If you do not agree to these Terms, you must not use our sites. 

There are other Terms that may apply to you 

These Terms refer to the Privacy & Cookies Notice that may apply to your use of our site. 

How you may use content on our sites 

We are the owner or the licensee of all intellectual property rights in our site and the content therein, including, but not limited to, text, graphics, audio, video, photographs, software, inventions, surveys, logos or other materials (“Materials”). The Materials are the intellectual property of, or are authorised for use by, YouGov and its licensors, business partners and affiliates, including all trademarks, service marks, copyrights, patents, database rights and trade secrets contained therein.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved. 

You may print off one copy, and may download extracts, of any page(s) from our site for your personal and non-commercial use and you may draw the attention of others within your organisation to content posted on our site. You may not use YouGov content or Materials for any commercial purposes or advantage or financial gain without the express written permission from YouGov. If you wish to use our content or Materials in this way please contact

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. 

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged. 

If you print off, copy or download any part of our site in breach of these Terms, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made. 

Information provided by you 

You should not provide any confidential or proprietary information to us via our site. Any information provided by you, including but not limited to questions, comments, suggestions or the like shall be deemed non-confidential and shall become the property of us. Furthermore, you agree to grant us an unrestricted, irrevocable license to use, reproduce, display, modify, and distribute any such information provided to us through your use of our site.  

We expressly disclaim any and all responsibility, liability and accountability for any content or other material posted on our site by any user or visitor. You are solely responsible for any material or information posted, published, submitted, or otherwise made available on our site by you. Any entries written by visitors or other uses of our site does not constitute an endorsement by us of any material or information posted on our site by third parties.  

Unauthorised use  

You may not use our sites: (i) in any way that breaches any applicable local, national, or international law or regulation, or causes us to breach any applicable law or regulation; (ii) to transmit or submit any harmful, threatening, abusive, harassing, defamatory, deceptive, fraudulent, obscene, indecent, vulgar, lewd, violent, hateful or otherwise objectionable content or material; (iii) to post or submit any unsolicited advertising, promotional materials, or spam; (iv) to stalk, bully or harass any user or visitor to our site; or, (v) for any other improper or immoral purpose.  

We do not authorize you to incorporate any content from our site in any commercial document or website, or in any material sold or made available for profit without our written consent.  

Further, you may not: 

  • modify, copy, reproduce, create derivative works, republish, display, upload, post, transmit, or distribute in any way the content, materials and information made available on our site 

  • reverse engineer, disassemble, decompile, decode, adapt, or otherwise attempt to derive or gain access to any software component of our sites, in whole or in part 

  • remove any proprietary notices from our site 

  • use the site in any way that may adversely affect or corrupt our sites (including uploading any material that contains a virus or other malicious code) or which may cause our sites to be damaged or impaired in any way  

  • systematically scrape, crawl, harvest, retrieve, or otherwise gather by electronic means any data or other content from our sites to copy, create, acquire or compile- directly or indirectly, in single or multiple downloads- a collection compilation, database directory or similar. 

Accuracy of content 

The content on our site is provided for general information only.  Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date and such information is provided “as-is”. 

We also do not promise or guarantee that our site or any of its content will provide you any specific results or that your use of our sites are suitable for your purposes and we accept no liability for your use or interpretation of the information or data found on our sites.  

We are not responsible for websites we link to 

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.  

We have no control over the contents of any linked sites or resources and you assume all responsibility for your use of those linked sites or resources. 

We may make changes to these Terms 

We may amend these Terms from time to time without notice Please check the Terms to ensure you understand the terms and conditions that apply to your use of our website at that time. Your continued use of our site following any amendments or changes to these Terms will mean you accept and agree to any such amendments or changes.  

We may make changes to our sites 

We may update or change our sites, or any portion of our sites, from time to time to reflect changes to our products and/or services, our users’ needs and/or our business priorities. 

We may suspend or withdraw our sites 

Our sites are made available free of charge. 

We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons without notice or liability of any kind. We will try to give you reasonable notice of any suspension or withdrawal if possible. 

Our responsibility for loss or damage suffered by you 

You have certain rights that can’t be limited by a contract like these Terms. These Terms are in no way intended to restrict those rights We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation. 

In the event we supply any products or services to you, different limitations and exclusions of liability will apply to liability arising as a result, which will be set out in our terms and conditions applicable to such products or services in your region. . 

We exclude all express or implied warranties, conditions representations or other terms that may apply to our site or any content on it, including but not limited to accuracy, non-infringement, merchantability and fitness for a particular purpose.   

  • These Terms only limit our liability as allowed by applicable law. Other than as described in this section, we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise unless they’re caused by our breach of these Terms. We will not be liable for the following liabilities: loss of profits, sales, business, or revenue; 

  • business interruption; 

  • loss of anticipated savings; 

  • loss of business opportunity, goodwill or reputation; or 

  • any indirect or consequential loss or damage. 

Further, we disclaim any and all liability for the acts, omissions and conduct of any third parties in connection with or related to your use of the site and any of our products and services. Your sole remedy against YouGov for dissatisfaction with our site or any content relating thereto is to stop using the site or any such content.  

You agree to indemnify and defend us against all claims against us arising out of or based on your non-compliance with these Terms  or your linking our sites to your website 


How we may use your personal information 

We will only use personal information you provide to us as set out in our Privacy & Cookies Notice

We are not responsible for viruses and you must not introduce them 

We do not guarantee that our site, or any information you download from our site, will be secure or free from bugs or viruses of any kind. 

You are solely responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software. 

You must not misuse our site by introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored, or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately. 

Rules about linking to our site 

You may link to our site home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. 

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. 

You must not establish a link to our site in any website that is not owned by you. 

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. 

We shall have no responsibility or liability for any content appearing on your website. You shall not link our sites to any website or materials that may be libelous, obscene or criminal, or which infringes or violates any third party rights .  

We reserve the right, in our sole discretion, to withdraw linking permission without notice.  

If you wish to link to our site other than that set out above, please contact

You agree to indemnify and defend us against all claims against us arising out of or based on your non-compliance with these Terms  or your linking our sites to your website.  

Which country’s laws apply to any disputes? 

If you are a consumer, please note that these Terms, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland. 

If you are a business, these Terms, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales. 

To the extent that applicable local law prevents certain disputes from being resolved in the courts of England and Wales, then you can file those disputes in your local courts. Likewise, if applicable local law prevents your local court from applying English law to resolve these disputes, then these disputes will be governed by the applicable local laws of your country, state, or other place of residence. 

Our trade marks are registered 

You are not permitted to use any trade mark owned by YouGov plc or our group companies without our prior approval, unless they are part of material you are using as permitted under “How you may use material on our site”. 


If any part of these Terms is declared invalid, unlawful, void, or unenforceable, that part will be deemed severable and will not affect the validity and enforceability of any remaining provisions.  




Last updated: 13 June 2022 

YouGov website privacy notice 

As a global data company and provider of research insights, we take privacy and data security very seriously, and believe that everyone’s personal data should be handled responsibly and ethically. We’ve tried to make this notice as easy to read as possible, but if anything is unclear, please contact us at, and we’ll be happy to clear it up. 


What this notice covers 

As an organisation that relies on the use of personal data, YouGov is responsible for collecting and using your data in a responsible and secure way, and that starts with clearly telling you how we collect, use and protect your personal data. This notice sets out our use of cookies when you visit our website. Please note that our Client & marketing privacy notice will apply should you decide to submit any information via one of our webforms, for example, a contact or download form. 

YouGov is made up of a number of companies, each of which separately controls the data provided to it by visitors to our website. YouGov America Inc (referred to as “we”, “us”, “our” or “YouGov”) is the controller of your personal data. This means we choose why and how that data is processed. We are based at 805 Veterans Blvd, Suite 202, Redwood City, California, 94063. 


Our use of cookies 

When you visit our website, we collect information using cookies and similar technologies. This section tells you about the cookies that we use, what they do and your choices when it comes to cookies. 





Your choices when it comes to cookies 

Managing cookies via your preferences 

When you accessed this website you were presented with an alert that offered you a choice about whether to accept or reject cookies, with the exception of strictly necessary cookies (which are outlined above).  

Managing cookies on your device 

You can also choose how web browser cookies are handled by your device via your browser settings. If you choose not to receive cookies at any time, websites may not function properly and certain services will not be provided. Each browser and device is different, so use the following links to find information on how to manage cookie settings on certain browsers via the following links: 


How long we’ll keep your data 

We will only retain your personal data for as long as needed to fulfil the purpose of each cookie we use, or until you change your cookie preferences in the ways outlined above. 


Who we may share your personal data with 

In order to use your personal data in the ways described above, we may share it within YouGov and with trusted third parties who provide services to us. Here is some more information about the types of organisation and what we may share with them. 

YouGov Group companies 

YouGov is a global organisation. This means that some of the personal data that we collect may be transferred to companies in the YouGov group that are in different countries. For example, if teams in other locations needed access to cookie data for analytics purposes. 

Our service providers 

We work with trusted service providers that carry out certain functions on our behalf so we can provide our services to you. These organisations process data on our behalf. They only have access to the personal data that they absolutely need to provide the specific service to us, and in all cases we have contractual safeguards in place to ensure that they do not disclose or use it for any other purposes. 

Our service providers fall within the following categories: 

  • Cloud & physical data storage (data storage, which is managed by YouGov Services Limited) 

  • Web application firewall (protects web applications by filtering and monitoring HTTP traffic between a web application and the Internet) 

  • Cookie consent management platform (enables us to tell you about and seek consent for our use of cookies) 

Other organisations 

These circumstances are unusual, but we may share personal data with other organisations if: 

  • we have to share your information to comply with legal or regulatory requirements (or we reasonably believe that we need to disclose your information for such purposes); 

  • we need to share personal data in order to establish, exercise or defend our legal rights, including with our legal and other professional advisors; 

  • we restructure our business or if we buy or sell any business or assets we may share your data with the prospective buyer or seller; 

  • all or substantially all of our company assets are acquired by another party, your data will be one of the transferred assets. 


Transferring personal data outside the EEA 

If you are based in the European Economic Area (“EEA”), or Switzerland, we take all steps possible to ensure that your personal data remains within those areas. However, in some cases we need to share data with other YouGov group companies or third parties that are in countries outside those areas. These countries may not have similar data protection laws and so they may not protect the use of your personal information to the same extent. 

In these cases, we put in place appropriate safeguards to make sure your personal data remains adequately protected. Specifically, we make use of the following: 

  • Standard contractual clauses: we use standard contractual clauses for the transfer of personal data to organisations outside the EEA. These contractual commitments have been adopted by the European Commission and ensure adequate protection for personal data transferred to countries outside the EEA by binding recipients of personal data to certain data protection standards including obliging them to apply appropriate technical and security measures. We use standard contractual clauses when we transfer data to other YouGov Group companies and for transfers to recipients that are not located in a country covered by an adequacy decision (see below). 

  • Adequacy decisions: where the European Commission, or other relevant competent authority, has determined that a country outside the EEA or Switzerland offers an adequate level of data protection, personal data may be sent to that third country without implementing any other safeguards mentioned above. YouGov may rely on adequacy decisions when transferring data to companies based in countries where such assurances have been given. 


How we store and protect your personal data 

We do everything we can to protect your personal data from loss or misuse, and from unauthorised access, disclosure, alteration and destruction. This section describes some of the measures we take to ensure that your personal data is secure: 

  • We use data centres that have a high level of physical security measures to host and protect your data and our systems; 

  • We conduct independent penetration tests on an annual basis and are continuously scanning our systems and applications for vulnerabilities in our systems; if you ever think that you have found a security issue or vulnerability in one of our systems, please let us know at

  • We use encryption to secure your personal data whilst it is in transit using TLS and in storage using AES256 encryption; 

  • We allow access to attributable data (by which we mean data that directly identifies you) only to those YouGov employees and contractors who need it to carry out their job responsibilities, for example our support team to allow them to respond to you when you contact us; 

  • We make security the responsibility of all our employees and contractors and we train our staff to identify security risks and protect your data. 

Our website may from time to time contain links to and from other websites. If you follow a link to any of those websites, please note that those websites ought to have their own privacy notices and that we do not accept any responsibility or liability for those websites. Please check those privacy notices before you submit your information to those websites. 


Your rights 

You have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data. These rights are explained below. Please note that as this notice relates to our use of cookies, it may be difficult or even impossible for us to identify you within our systems without additional information. If you have provided information via a webform, for example, a contact or download form, please refer to our Client & marketing privacy notice


What does this mean? 

The right to request access to personal data 

You can request confirmation that we are processing your personal data, and a copy of the data we hold about you and related information (including when you gave us permission to use your data). 

The right to request rectification of personal data 

You can ask us to correct any inaccurate data about you and to complete any incomplete data that we hold about you. 

The right to request erasure of personal data 

You can request that we delete the personal data we hold about you. 


The right to withdraw consent 

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. 

The right to request a restriction on processing of personal data 

You can request that we restrict our use of your data to storage only, that we stop using it for all other purposes or that we retain data that was due for deletion. 

The right to object to the processing of personal data 

You can object to certain types of processing of your personal data in certain specific circumstances. 

The right of data portability 

Whenever you have given us your consent to use your personal data, you have the right to receive a copy of your personal data in a structured and machine-readable format and, where possible, have this sent to another organisation. 


Automated decision making 

We do not envisage that any decisions that will have a legal or other significant effect on you will be taken about you using purely automated means, however we will update this notice if this position changes and notify you of those changes. 

Exercising your rights 

You can exercise any of these rights by using the contact details below. Once you have submitted your request, we may contact you to request further information to authenticate your identity (because we want to make sure it is actually you that is requesting your data) or to help us to respond to your request. Except in rare cases, we will respond to you within 1 month of receiving this information or, where no such information is required, after we have received full details of your request. While some rights apply generally, some are only available in certain circumstances, so if we feel that any right is not available to you, we will let you know along with the reason for our decision. 

Lodging a complaint with a regulator 

You have the right to lodge a complaint with a data protection regulator where your legal rights have been infringed, or where your personal information has or is being used in a way that you believe does not comply with data protection regulations. You may also be entitled to seek judicial remedy. You can find the contact details of the appropriate regulator online, for example by searching for ‘Data Regulator’ and the country you live or work in. However, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have. 


How to contact us 

If you have questions about this notice, or about how we collect, store, and use personal data, or wish to exercise any of the rights described in the Your rights section of this privacy notice, you can contact our Data Protection Officer –  

By email: 

By mail: 

The Data Protection Officer 

YouGov Plc 

50 Featherstone Street 
United Kingdom 


Updates to this notice 

This notice was last updated on the date that appears at the beginning of the notice. While we reserve the right to change this notice at any time, if any material changes are made, we will let you know via email or any other appropriate means to give you the opportunity to review the changes before they become effective.