Data reveals which energy drink brands attract high-frequency customers with a strong sense of brand loyalty
According to one report, global sales of energy drinks are expected to grow from an estimated $41 billion in 2015 to $57.3 billion in 2020 — an increase of 40%. A large pie, however, doesn't guarantee that everyone sitting at the table gets an equal slice.
Like all brands competing for market share in a given industry, different energy drinks attract different types of customers with their own unique set of habits and behaviors.
Data from YouGov Profiles, for example, shows that 18% of current Amp, Monster, and NOS customers (i.e. customers who've purchased a product from one of the three energy drink brands in the past 30 days) report consuming an energy drink each day. The same goes for 12% of Red Bull customers, and 10% of those who've recently purchased an espresso-fueled Starbucks Doubleshot. Overall, only 2% of US adults say they consume an energy drink each day.
![](https://ygo-assets-websites-editorial-emea.yougov.net/images/ED20Chart201.format-webp.webp)
When it comes to brand loyalty, NOS customers are the most likely to say they tend to stick to brands they like, followed by customers of 5-hour Energy shots. It's interesting to note that, at 78%, the average American adult appears to possess slightly more brand loyalty than customers of industry leaders Red Bull and Monster.
![](https://ygo-assets-websites-editorial-emea.yougov.net/images/ED20Chart202.format-webp.webp)
Additional data shows that Monster has the largest percentage of customers aged 18-34, Starbucks Doubleshot attracts the most females, and Amp does well with consumers who reside in towns and rural areas.