Beverage and Snacks

Although drinks still dominate the drinks and snacks sector, Doritos and Lay’s are both moving up the rankings. Doritos continued its high profile “Crash the Rankings” Super Bowl campaign and introduced their “Bold Flavor Experiment”. Testers were invited to vote for their favorite flavors – before Doritos shared the flavor title and ingredients. Spicy Street Taco won the day.

V8 is still in top position since 2011, although with lower scores than in other years. Energy drink, Red Bull, heads up this year’s improver list.

Top Buzz Rankings

Top Buzz Improvers

Top Overall Rankings

YouGov BrandIndex BestBrand US Overall Winners

Top Rankings by Industry Category

Airlines Amusement Parks
Apparel & Footwear Manufacturers Automotive
Beverage & Snacks Cable & Satellite
Car Rental Hotel
Insurance Internet Search
Internet Social Media Mass Market Investment
Television Networks Oil & Gas
Restaurants: Casual Dining Restaurants: QSR
Retail: Clothing Retail: Discount
Retail: Specialty Technology & Telecommunications
Travel Agents  

Top Rankings by Segment

LGBT Millennials
Minorities Parents
Political Affiliations  

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.