Internet Social Media
YouTube has top Buzz score in the social media category and is number two in the overall rankings.
According to a Sandvine report released in December, YouTube accounted for 18% of all mobile web traffic in North America in September. Last year, YouTube launched a major ad campaign featuring some of its most popular content creators, who have in turn become popular product endorsers and press subjects.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.