Victoria’s Secret has taken a strong lead at the top of the retail-clothing rankings. 2014’s Victoria’s Secret Fashion Show featured Taylor Swift and was the events London debut. The brand has continued its pursuit of the teen and college market with Pink Nation, a brand extension of teen, sports and college apparel aimed at steering young consumers through their doors.
Abercrombie and Fitch is top of this year’s Improvers list. The brand is bouncing back after 2013’s negative coverage over the lack of larger women’s sizing and exclusionary attitudes. The company and its long term CEO and Chairman Mike Jeffries finally parted company last year.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.