Technology and Telecomms

Samsung is the top brand for 2014 in the Technology & Telecoms sector and take the number five position in the overall US Buzz rankings. Samsung also appears in nine of the Top Ten listings out of fifteen countries monitored.

Samsung continued its breakneck pace of electronic product and software introductions. Rolling out aggressive marketing poking fun at their rival iPhone throughout the year, Samsung continued its aggressive front by making its own September product announcements ahead of the iPhone 6 press conference, including the Galaxy Note 4, the Galaxy Note Edge and the Gear virtual reality headset.

Top Buzz Rankings

Top Buzz Improvers

Top Overall Rankings

YouGov BrandIndex BestBrand US Overall Winners

Top Rankings by Industry Category

Airlines Amusement Parks
Apparel & Footwear Manufacturers Automotive
Beverage & Snacks Cable & Satellite
Car Rental Hotel
Insurance Internet Search
Internet Social Media Mass Market Investment
Television Networks Oil & Gas
Restaurants: Casual Dining Restaurants: QSR
Retail: Clothing Retail: Discount
Retail: Specialty Technology & Telecommunications
Travel Agents  

Top Rankings by Segment

LGBT Millennials
Minorities Parents
Political Affiliations  

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.