Technology and Telecomms
Samsung is the top brand for 2014 in the Technology & Telecoms sector and take the number five position in the overall US Buzz rankings. Samsung also appears in nine of the Top Ten listings out of fifteen countries monitored.
Samsung continued its breakneck pace of electronic product and software introductions. Rolling out aggressive marketing poking fun at their rival iPhone throughout the year, Samsung continued its aggressive front by making its own September product announcements ahead of the iPhone 6 press conference, including the Galaxy Note 4, the Galaxy Note Edge and the Gear virtual reality headset.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.