BrandIndex CategoryView brings the power of consumer insight to strategic decision makers, marketers and investors, and anticipates the consumer behavior that drives revenue, profitability and the market. We survey consumers across multiple key measures – including product ownership, average spend, satisfaction, purchase intent, channel usage, and awareness – enabling you to make evaluations based on predicted consumer behavior.
We survey consumers daily and deliver data quickly, so you can act fast. Our data is currently updated in the first week of each month.
The surveys are designed to deliver what investors and decision-makers need to know. Industry analysts synthesize the survey data, transforming it into trends analysis and actionable sector insight. Metrics are collected consistently, so you can better benchmark multiple players. By collecting standardized operational metrics across companies – in-store conversion rates, average ticket size, percentage planning to switch provider – performance measures are always directly comparable between companies.
How Does it Work?
CategoryView is available for the following sectors: