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A substantial boost in consumer ad awareness has not been able to give Sprint’s “Cut Your Bill In Half” promotion “legs” since it debuted in early December. After a notable ... (Comments: 2)
Early February reports about Samsung’s SmartTV privacy policy, which warned that sensitive, spoken, information could be captured via voice recognition, triggered a rash of ... (Comments: 0)
The “Pay With Lovin’” campaign appears to have more people talking about McDonald’s and even increased consumer consideration to buy food there, but seems ... (Comments: 1)
Although Jared leads its jewelry competitors in advertising awareness, it still trails Tiffany and Zales when it comes to purchase consideration among men. Throughout ... (Comments: 0)
The spiraling controversy of news anchor Brian Williams’ assertion and subsequent retraction about being on a downed helicopter while reporting on the Iraq War ... (Comments: 34)
For all the heightened consumer perception and ad awareness that both of Lincoln Motor’s quirky Matthew McConaughey campaigns have received in the past five ... (Comments: 4)
Auto and soft drink brands have taken the lead among the Super Bowl advertisers which have moved the consumer perception needle most before Sunday's ... (Comments: 0)
Most major domestic airlines sustained their satisfaction levels throughout this past holiday season with likely travelers, although Virgin America fell to second place behind ... (Comments: 6)
Millennials show a remarkable amount of brand loyalty for several dining brands, while some fast food veterans are less likely to see repeat customers ... (Comments: 9)
Every holiday season, in our respective households eventually comes the question, “What do you want for a holiday gift?” And the answer is always ... (Comments: 0)
