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About Custom Research

YouGov offers a full range of research and consulting services to help you make smarter decisions about your markets, customers, and offerings. We can help you address business questions related to market structure/composition, innovation and product development, product/service optimization, customer experience, branding and market effectiveness.

YouGov Custom Research engagements leverage cutting-edge research and analytic techniques with an eye for assessing the economic impact of your actions. We deliver you the insights and tools that help you to plan and make strategic and tactical decisions while maintaining a focus on tangible outcomes.

Dual income households are the norm in affluent homes

Affluent couples prioritize their health and their family (Comments: 1)

YouGov Affluent Perspective: Simplifying

74% of the US affluent seek simplicity in their lives (Comments: 4)
Luxury brands, fashion, and experience gifts: How the affluent are shopping this holiday season

31% say they're likely to shop for themselves when shopping for others (Comments: 6)
YouGov Affluent Perspective 2017: Brands Need to See the Affluent as They See Themselves

Welcome to the tenth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Throughout the ... (Comments: 0)
YouGov Affluent Perspective 2017: Financial Advisors in an Era of Artificial Intelligence

Welcome to the ninth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Throughout the ... (Comments: 3)
YouGov Affluent Perspective 2017: Home Purchasing

Welcome to the eighth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Throughout the ... (Comments: 7)
Support for Trump fading among affluent Americans

77% of the U.S. affluent think that there is a significant probability of social unrest in America (Comments: 25)
YouGov Affluent Perspective 2017: Affluent Americans & Their Cars

Welcome to the seventh installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Each year, ... (Comments: 0)
YouGov Affluent Perspective 2017: Chinese Luxury Shoppers in America

Welcome to the sixth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Each year, ... (Comments: 3)
America's current relationship with passenger drones

New YouGov data shows that only a quarter of US adults have heard of them, and 54% say they'd feel unsafe flying in one (Comments: 4)