Innovation and Product Development


YouGov Custom Research provides quantitative strategic insights and tactical direction throughout a product’s entire life by allowing you to clearly hear the voice of the customer.

Our product optimizations and pricing optimization services provide you with demand and margin shifts for alternative pricing, media or product configurations.

YouGov’s  Green Lighting process aligns research activity with the key stages in development where an infusion of capital is typically necessary to launch a product. This early launch tracking helps fine-tune your campaign with real-world results.  

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