YouGov Affluent Perspective 

YouGov Affluent Perspective 2017 Global Survey, a subscription-based study that is produced annually by YouGov, provides deep understanding on the most elite households in the world -- the top 10% in North America, Europe, Asia-Pacific (including China), the Middle East and Australia. 

Consumer motivation and behavior are measured in retail, automotive, travel destination and hospitality, finance and investing, real estate and home décor, fashion and beauty, and jewelry and watches.  Beyond these categories, consumer lifestyle psychographics and demographics are collected and analyzed to develop deeply personal consumer profiles.   

YouGov’s clients in the luxury sector may also benefit from our vast experience in custom qualitative and quantitative research, brand development and sales training workshops.


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