News and Media


YouGov has extensive experience working with clients across the News & Media sector.

Our team works closely with you to:

  • Discover key segments and the drivers of their media consumption by channel
  • Pinpoint the unmet needs and expectations of consumer segments in established and emerging markets to grow market share
  • Understand reader / subscriber experience across channels
  • Support new product/service development
  • Understand how portfolio brands affect the overall corporate brand
  • Improve brand positioning by benchmarking brand perception against industry peers
  • Measure and communicate the efficacy and ROI of news & media brands to advertisers

Contact

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